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ArtWeek Boston

Project type

Branding & Design

I led the branding and creative campaign for ArtWeek Boston, an award-winning, statewide festival produced by the Boch Center and presented by the Highland Street Foundation. I developed the festival’s visual identity system and messaging, then guided the rollout across web, email, social, and partner toolkits to support hundreds of mostly free, interactive arts experiences. Over seven years, ArtWeek scaled from fewer than 30 events in Greater Boston to nearly 800 events across 170 communities, helping make arts and creativity feel accessible to everyone.

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