Folk Americana Roots Hall of Fame Website Design

I led the rebuild and redesign of the Folk Americana Roots Hall of Fame brand from the ground up, clarifying the positioning, voice, and visual identity so it felt modern, credible, and distinct within the Boch Center. I partnered closely with our designer, our web design team, and internal stakeholders to develop the new look and messaging system, then helped bring it to life through a refreshed website, including structure, navigation, and copy that explains the mission clearly and makes it easy to engage, visit, and support. A cohesive, scalable brand foundation that now supports exhibits, events, education, fundraising, and ongoing content.