Ghost Light Series Branding

I created and branded The Ghost Light Series, a pandemic-era digital concert series filmed inside the Wang Theatre that used the single ghost light as the central symbol that live entertainment was on intermission, not over. I led the brand story and messaging, creative direction, and campaign rollout across web, email, and social, building a repeatable template system to support multiple episodes and featured artists. An intimate “unplugged” series spotlighting local musicians, including Kemp Harris, Lori McKenna, and Mark Erelli, designed to keep audiences connected to the venue and the feeling of live performance when our stages were dark.